Know which keyword made the phone ring
For service businesses the best leads call. Aurinto’s built-in call tracking ties every ring to the exact campaign, keyword and click that caused it — recordings, outcomes and revenue included.
Built into the platform · no third-party scripts · one bill
The phone, finally on the dashboard
Dynamic number insertion
The number on your site swaps per visitor session, carrying campaign, keyword and click ID into the call record.
Keyword-level attribution
Each call lands in analytics next to form leads — same source chain, same CPL and ROAS math.
Recordings & transcripts
Listen back or read the transcript from the lead timeline. Consent handling configurable per region.
Missed-call rescue
Missed rings trigger alerts, automatic text-backs and AI callback queues — before the lead calls a competitor.
Call values
Score calls and attach revenue, manually or by rules — so a 4-minute booked job counts more than a wrong number.
Spam filtering
Robocalls and telemarketers filtered out before they pollute your conversion data or your team’s morning.
Ringing with attribution in a day
Provision the pool
Aurinto sizes a tracking-number pool to your traffic and points it at your existing lines.
Numbers swap per visitor
The same first-party tag that powers analytics handles the swap. No extra script, no flicker.
Calls join the funnel
Every call appears in the lead timeline with source, recording and outcome — and feeds the same ROAS math.
One layer, not another vendor
Standalone call trackers live in their own silo: separate script, separate dashboard, separate invoice — and a data marriage that never quite works. Aurinto’s call layer shares the session, the lead record and the reporting with everything else.
- Same first-party tag as analytics — one script total
- Calls and forms deduplicate into one lead
- AI agents see call outcomes when steering bids
Call tracking questions, answered
Do I have to change my main phone number?
No. Aurinto provisions a pool of tracking numbers that forward to your existing lines or PBX. Your published number stays yours; visitors from ads simply see a pool number that carries their click history.
How does the keyword attribution actually work?
Dynamic number insertion swaps the displayed number per visitor session. When the call comes in, the number maps back to that session — with its gclid, campaign, keyword and pageview trail already attached.
What about call recording and privacy?
Recording and consent announcements are configurable per region and can be switched off entirely. Recordings are stored encrypted, retention windows are yours to set, and access is role-based.
What happens to missed calls?
They stop being lost revenue. Missed calls land in a rescue queue — your team gets an instant alert, and AI operators can text back or queue a callback automatically.
Stop guessing where the calls come from
See a live demo of dynamic number insertion and keyword-level call attribution on a real account.
Or write to us: contact@aurinto.com