Google Ads automation

AI agents that run your account like it’s their only job

Because it is. Aurinto’s agents watch spend against your true cost-per-lead hourly, then act — bids, budgets, negatives, pauses — inside guardrails you set. Explained, logged and reversible.

Observe → Suggest → Act: you choose the leash length

Agent log — today
Bid −15% on “hvac repair nyc”CPA ran 38% over target for 3 days 09:41
Budget +$120/day — Brand SearchROAS 6.2× with impression share lost to budget 08:12
Negative added: “free course”47 clicks, 0 leads this week 07:03
❙❙ Paused: Display — Broad$2,140 spent, 0 qualified leads in 14 days 06:00
Your guardrails
Max CPL $60 Budget cap $800/day Pauses need approval Rollback: 1 click
What the agents do

The grinding, minus the grind

Bid management

Bids and target adjustments driven by your true CPL and ROAS — per campaign, ad group and keyword.

Budget reallocation

Money flows from losers to winners daily — not whenever someone finally opens the account.

Search-term hygiene

Junk queries get negated before waste compounds. Weekly savings, itemized so you can see them.

Anomaly alerts

Spend spikes, dead landing pages, broken tracking — flagged in minutes, not at month-end.

Approval modes

Run agents read-only, approve each proposal, or let them act inside hard limits. Change your mind any time.

Audit log & rollback

Every action with its reasoning, data and before/after state. Undo anything with one click.

Setup

Three steps to a supervised account

Connect the account

OAuth into Google Ads. Agents start in Observe mode — reading, learning, touching nothing.

Set targets & guardrails

Target CPL or ROAS, budget caps, protected campaigns, what needs approval. Your account, your rules.

Let them work

Agents check the account hourly and act on the truth from your end-to-end analytics. You get the log and the results.

Trust

Explainable by design

Every automated action opens into a card that shows what changed, why, based on which numbers — and a button that puts it back. If an agent can’t explain a move, it doesn’t make it.

  • Reasoning attached to every action
  • Before/after state stored forever
  • One-click rollback, no support ticket
Action detail
Bid −15% · “hvac repair nyc”Max CPC $6.20 → $5.27
? WhyTrue CPA $83 vs target $60 for 3 consecutive days; quality score stable; conversion volume sufficient for significance.
Rollback availableRestores $6.20 max CPC instantly
Control

You set the leash length

Start in Observe mode and read the suggestions for a week. Approve them one by one when you’re curious. Hand over the keys when the agents have earned them — with hard limits they can never cross.

  • Observe: read-only analysis and reports
  • Suggest: proposals wait for your approval
  • Act: autonomous inside your guardrails
Autonomy per account
1 Main — SearchMode: Act · caps enforced Act
2 PMax — ServicesProposals daily at 9:00 Suggest
3 New client onboardingLearning for 14 days Observe
FAQ

Automation questions, answered

Does this fight with Google's Smart Bidding?

No — it supervises it. Aurinto layers decisions Smart Bidding can't make: budget allocation across campaigns, search-term hygiene, structure changes and pause calls, all based on your real revenue instead of platform conversions. Manual strategies can be managed directly.

What access do the agents need?

You grant standard Google Ads API access and choose the level: Observe (read-only), Suggest (proposals you approve), or Act (autonomous within guardrails). You can change the level per account at any time.

Can I undo something an agent did?

Always. Every action is recorded with its before/after state and reasoning, and rolls back with one click. Nothing is ever silently changed.

How is this different from Google Ads scripts?

Scripts run blind on platform data and break quietly. Aurinto's agents run on your end-to-end numbers — true CPL and closed revenue — and come with an audit trail, guardrails and support.

Give your account a supervisor that never sleeps

Start in read-only Observe mode — see a week of suggestions on your real account before anything changes.

Or write to us: contact@aurinto.com