End-to-end analytics

Every dollar traced from click to revenue

Stop reconciling three dashboards that disagree. Aurinto stitches ad click, site visit, lead and closed deal into one record — so cost per lead and ROAS are facts, not estimates.

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First-party tracking · No sampling · Backfills your Ads history

Lead journey · #4,812
AD Click — Google Ads“ac repair near me” · Search — Emergency · $4.12 CPC Mon 09:14
Visit/cooling/ · 2:41 on site · 4 pages Mon 09:14
Call — 04:12Tracked number · recorded · qualified Mon 09:21
$ Deal wonAC compressor replacement $1,250
Attributed: Search — Emergency · “ac repair near me” ROAS 303×
What you get

Analytics that survive an audit

Click-level capture

gclid, gbraid, UTM set, referrer and landing page recorded on the very first pageview — first-party, on your domain.

Full journey timelines

Every lead is a story: ad, visit, pages, form or call, follow-ups, deal. One scroll instead of five tabs of forensics.

True CPL & ROAS

Cost per lead and return per campaign, ad group, keyword and ad — computed from your revenue, not platform conversions.

Multi-touch views

First touch and last touch side by side, so brand and demand campaigns both get the credit they earned.

Revenue sync

Two-way CRM sync, manual entry, CSV or webhook — however deals close in your world, the loop gets closed here.

Reports people trust

Scheduled email summaries and shareable live dashboards where marketing, sales and finance finally read the same numbers.

Setup

Live before your next budget meeting

Install the tag

One lightweight first-party script on your site. No cookies from third parties, no tag manager surgery.

Connect Ads & CRM

OAuth into Google Ads, plug your CRM or use the built-in pipeline. Spend history backfills automatically.

Read the true numbers

Your first end-to-end report is ready the same day — CPL and ROAS per campaign, keyword and ad.

The difference

Platform-reported vs. reality

Ad platforms count a “conversion” every time someone breathes near your site. Aurinto counts leads your team confirmed and deals that actually paid. The gap between those two numbers is where budgets go to die.

  • Conversions deduplicated against real leads
  • Spam and junk filtered before they poison the stats
  • Same math across every campaign and channel
Same week, two stories

Ads platform says

40

“conversions” — clicks on a button, duplicates, spam included

Aurinto says

12 deals · $18,400

confirmed leads, closed revenue, attributed to keywords

Decisions

Numbers that tell you what to do next

When every keyword carries its true cost and return, the next move stops being a debate. Cut what loses, feed what wins — or let the AI agents do it for you.

  • Waste report: spend with zero qualified leads
  • Winners report: cheapest revenue by source
  • One click from insight to automation rule
This week’s calls to action
! $2,140 spent, 0 qualified leadsDisplay — Broad · recommend pause
↑ CPL $15.75, capacity availableSearch — Brand · recommend +$100/day
☰ 18 search terms wasting spendAdd negatives · est. saving $340/wk
FAQ

Analytics questions, answered

Do you sample or model the data?

No. Every click, visit, form and call is stored as a raw event and stays queryable. What you see in a report is what happened — not an extrapolation.

Can I import historical spend?

Yes. When you connect Google Ads, Aurinto backfills campaign spend history automatically so trends make sense from day one.

How does offline revenue get in?

Four ways: two-way CRM sync, a one-click manual entry on the lead, CSV import, or a webhook from any system that knows the deal closed.

See your funnel with dollar signs on it

Bring your Google Ads account to a 30-minute demo and leave with your first honest CPL number.

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Or write to us: contact@aurinto.com