CRM & integrations

A CRM that knows what every lead cost

Most CRMs know who the lead is. Aurinto’s lead-centric CRM layer also knows where it came from, what it cost and what it paid back — and shares that truth with the rest of your stack.

Use it standalone · or sync two-way with your CRM

Pipeline — this week

New 18

J. Alvarez“ac repair near me” · $4.12
Chat lead — 10026AI operator · qualified

Quoted 7

M. ChenDuct cleaning · $680 quote
R. PatelCompressor · $1,250 quote

Won 5

K. OseiBrand — Search
$480 · ROAS fed back
Won this week, attributed to ads $6,910
What you get

Built for attribution, not just contact storage

Lead timelines

Every contact opens into its full story: ad click, pages, calls, chats, quotes, revenue. No tab-hopping forensics.

Pipeline & tasks

Stages, owners, follow-up tasks and reminders — enough process to close deals, not enough to need an admin.

Revenue back-propagation

Mark a deal won and the revenue flows back through attribution into campaign and keyword ROAS — instantly.

Two-way CRM sync

HubSpot, Salesforce and Pipedrive natively. Your reps keep their tools; your reports finally get the source data.

Webhooks & API

Push leads anywhere, pull anything out. Clean JSON, sensible docs, no “enterprise plan required” asterisk.

Roles & workspaces

Separate workspaces per client or brand, role-based access, and reports scoped to what each person should see.

How it flows

From click to closed — one record the whole way

Leads arrive labeled

Forms, calls and chats land in the pipeline already carrying campaign, keyword and cost.

Your team works them

Stages, tasks and notes here — or in your own CRM with everything synced both ways.

Revenue closes the loop

Won deals feed ROAS by source, and the AI agents spend tomorrow’s budget accordingly.

For agencies

Every client’s truth, one login

Run each client in its own workspace with its own accounts, numbers and reports. Send branded weekly summaries that show cost per lead and revenue — the report clients renew for.

  • Unlimited client workspaces on agency plans
  • White-label scheduled reports
  • Cross-client overview for the Monday meeting
Agency overview
HV HVAC client — NYC$48.2k spend · 1,101 leads ROAS 4.5×
RF Roofing client — NJ$21.7k spend · 402 leads ROAS 3.9×
PL Plumbing client — CT$9.4k spend · 188 leads ROAS 1.6×
Weekly client reports Scheduled · Mon 08:00
FAQ

CRM questions, answered

Do I have to use Aurinto's CRM?

No. If you love your CRM, keep it — Aurinto syncs two-way and simply enriches every contact with its ad source and cost. The built-in pipeline is there for teams that don't have (or don't want) a separate CRM.

Which CRMs are supported?

HubSpot, Salesforce and Pipedrive natively; practically anything else through Zapier, webhooks or the API. Field mapping is configurable, sync direction is your choice.

Can I get my data out?

Always. Full CSV export of leads, events and attribution any time, plus API access on every plan that includes the CRM. Your data is yours — leaving should be easy, which is why staying is a choice.

Put a price tag on every contact

See the lead-centric CRM with your own pipeline in the demo — standalone or synced with the CRM you already run.

Or write to us: contact@aurinto.com